LOGO DESIGN
Brief Design : Avitar is committed to providing a sustainable quality-incentives to their red rice farmers. They are seeking logistic channels and partnership with manufacturers, distributors & small business. The first products are red rice and red rice flours. Brand values are Endurance and Success.
And here the initial concept for the logo
The client then comeback and asking to do something more simple, just a symbol of the brand value or play with the initial letter of the brand itself and not explicitly relate with the products because Avitar will launch another products that is not only red rice product.
And here another pack of Avitar logo:
The Client choose option number 2 to represent their brand.
PACKAGING DESIGN
a label design for the red rice product inside a paper pouch bag and canister.
